Adding Tracking Code (Pixel, gtag, etc.)

You can add your own tracking codes to monitor ticket sales and conversions. This is configured in your WordPress admin under the Eventotron plugin settings.

Note: We recommend using this for your own festival/season tracking purposes only. Per-event tracking for individual shows will be available in the new version of Eventotron.

Where to Find It

In WordPress: Eventotron → Settings (scroll down to find the tracking code fields)

Tracking Code (Ticket, Basket & Checkout)

This code fires on the ticket selection, basket, and checkout modals.

Important: Use <etronsafe> instead of <script> tags.

Example — Meta (Facebook) Pixel:

<etronsafe>
  fbq('init', 'YOUR_PIXEL_ID');
  fbq('track', 'PageView');
</etronsafe>

Example — Google Analytics (gtag):

<etronsafe>
  gtag('config', 'G-XXXXXXXX');
</etronsafe>

Transaction Completion Tracking Code

This code fires when a purchase is completed — useful for conversion tracking.

Use these placeholders for dynamic data:

• [[TRANS_VALUE]] — the transaction value
• [[TRANS_ID]] — the transaction ID

Example — Google Ads Conversion:

<etronsafe>
  let etron_tx_value = [[TRANS_VALUE]];
  let etron_tx_id = '[[TRANS_ID]]';
  gtag('event', 'conversion', {
    'send_to': 'AW-XXXXXXXX/XXXXXXXXXX',
    'value': etron_tx_value,
    'transaction_id': etron_tx_id,
    'currency': 'GBP'
  });
</etronsafe>

Example — Meta Pixel Purchase Event:

<etronsafe>
  fbq('track', 'Purchase', {
    value: [[TRANS_VALUE]],
    currency: 'GBP',
    order_id: '[[TRANS_ID]]'
  });
</etronsafe>